Pitch Example

Subject: Charity Scams: Don’t Let Hackers Take Advantage of Your Goodwill

Hello [FNAME],

Following natural disasters, instances of charity scams have unfortunately become more common, exploiting generous people's goodwill and posing a challenge to true relief efforts.

According to the Cybercrime Support Network, there are three major types of fraud perpetrated by scammers after such tragedies.

●      Scammers create fake websites or social media pages that look like they belong to a legitimate charity. They will use the same name or logo as a legitimate charity, or a similar name or logo. They may also copy the charity’s website design or create a fake website that uses a similar web address as the real charity.

●      Scammers contact people directly and ask for donations. This is done in person, by mail, by phone, via email, text message, and even by social media messaging. The scammer may claim to be a representative of a legitimate charity, or say that they’re raising money for a specific individual or family in need.

●      Scammers set up fake donation collection pages on sites like GoFundMe. Scammers will create a page asking for donations for a fake cause, or may pose as a legitimate charity.

Scammers often target major charities, especially those that aim at people's emotions and goodwill. Other organizations these scammers may target include:

●      Veteran Organizations

●      Animal Charities

●      Charities for Sick Children

Now's the time to help educate your readers on how to give safely.  A senior member of the CSN team is available for an interview to discuss this and other trending cyber scams dominating media outlets today.

Best,

Riley Anderson

Pitch Example

Subject: World Nutella Day: Don’t Miss These Sweet Treats!

Hi XX,

Are you looking for the best hazelnut chocolate desserts to celebrate World Nutella Day? We’ve got you covered! Here’s a list of the best places to grab a sweet Nutella-filled treat on February 5!

The Sicilian Baker

Swing by this Italian bakery, cannoli bar, and grab-and-go market for a variety of treats. Nutella lovers can try a variety of Nutella treats such as a Sicilian favorite, Nutella lobster tails, a flakey pastry with golden layers and a Nutella cream filling, a Nutella-filled éclair or  create their own hazelnut chocolate cannoli at their cannoli bar and choose toppings like Nutella or hazel chocolate milk balls and order the Nutella Mocha Latte at the bakery’s espresso bar made with mocha, Nutella, espresso and a choice of milk.

Photo courtesy of The Sicilian Baker

Photo courtesy of The Sicilian Baker

Photo courtesy of The Sicilian Baker

15530 N. Tatum Blvd #140, Phoenix; (602) 612-5590

3151 W. Frye Road, Chandler; (480) 573-8750; More locations, visit: www.thesicilianbaker.com 

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Tomaso’s  

Another delicious Nutella cake can be found at Tomaso’s! This features a dark chocolate cake and hazelnut mousse ($12). This tasty, creamy and dreamy cake is made from moist sponge cake with layers of a dark chocolate hazelnut cream and mousse–like frosting coating the heavenly cake.

Photo courtesy of Tomaso’s 

3225 E Camelback Rd. Phoenix; (602)-956-0836; www.tomasos.com

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The Italian Daughter 

Dine in at The Italian Daughter for a unique spin on dessert pizza. Try their Daughter’s Nutella Pizza ($15) which includes from-scratch dough, Nutella spread, sweet ricotta, fresh fruit, and powdered sugar.  

Photo courtesy of The Italian Daughter 

23655 N. Scottsdale Road, Suite #120, Scottsdale; (480) 404-6085; www.theitaliandaughter.com

Hash Kitchen

Nutella isn’t just for dessert! Stop into Hash Kitchen for brunch and enjoy a stack of their s’mores pancakes ($13). These mouthwatering pancakes are chocolate chip pancakes with marshmallow fluff, graham cracker dust, Nutella drizzle and a campfire marshmallow on top. 

Photo courtesy of The Maggiore Group

8777 N. Scottsdale Road, Scottsdale; (480) 947-3214

14838 N. Frank Lloyd Wright Blvd.; Scottsdale; (480) 361-5228; More locations, visit www.hashkitchen.com

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Thank you,

Riley Anderson

Media Alert Example

Media Advisory 

BKD’s Backyard Joint to Host Third Anniversary Celebration with Food, Football Viewing, Prizes, Entertainment and more!

Chandler neighborhood joint invites the community for great food, drinks and games

Who: BKD'S Backyard Joint celebrates community, delicious drinks, great food, great service and a great time. They’re celebrating their third anniversary on February 6th in Chandler. They’ll be offering beer promotions, signed jerseys, BKD gift cards and much more! All this fun will be happening during the Pro Bowl allowing guests to eat, drink and win prizes at the same time. 

What: Join BKD’s Backyard Joint this Sunday for their third anniversary celebration along with the Pro Bowl starting at noon. There will be giveaways throughout the day as well as entertainment and fun games. They’ll be offering a Coors special and restaurant gift cards, along with signed jerseys, tickets to Atomic Punks, and a one-year membership to Scottsdale Gun Club. Guests will even have the chance to win BKD hats and shirts. Guests can also enjoy their menu items like the backyard wings ($12 to 16) or BKD’s burger ($16.50). 

When: BKD’s Backyard Joint 3rd anniversary celebration 

February 6th, 11:00-10:00 p.m. 

Where: 980 E. Pecos Rd, Ste #5, Chandler; (480) 935-2537; www.bkdsbackyard.com 

Pricing: Free to the public 

Info: BKD’s Backyard Joint is a fun and casual sports bar where guests can eat, drink, play games and watch sporting events. They offer delicious brunch from open to 2 p.m. along with lunch and dinner items. Chef Mark Coakley has created a mixture of his own ideas and unique flavors combined with traditional ways to make this menu mouthwatering. BKD has everything from chicken and waffles ($18) and brioche French toast ($15) to a Hatch grilled cheese sandwich ($13) and a smoked turkey dinner ($18). They also offer many types of cocktails, mimosas, beer, and wine. Larger groups can even enjoy the beer ($20) or mimosa ($30) towers. This friendly and fun atmosphere is the perfect place to hang out with friends, eat some delicious food and enjoy your favorite sporting events. BKD’s is owned and operated by Kelly Cooper, Valley businessman and current candidate for Congress.