Visual Merchandising Project
This was a sustainability campaign I created for the marketing and social media internship application with Urban Outfitters. It’s focused on bringing awareness to shopping sustainably and showing that Urban Outfitters is evolving from being unsustainable. The PowerPoint includes campaign design, objective goals, influencer partnerships, social posts, and more!
Pivot Cycles
This project was done collaboratively by me and five other students in Marketing 395: Advertising and Brand development. We spent most of the semester learning how to successfully develop and market a brand. We saw first hand how many companies are thinking more creatively to advertise their products. Pivot Cycles is a mountain bike company that my class worked with during the semester. The goal was to rebrand, find a new audience, write a creative brief and much more. Below is the final copy of my groups plan for Pivot Cycles.
Disclaimer: The original PDF final of our presentation includes animations and sounds on some of our slides. Unfortunately this file was too large to upload to square space, so above you are looking at images of each slide. If you would like the full presentation with animation, I would be happy to email that to you!
Box2Box Capstone Project
This presentation was for my Senior year capstone project for the company Box2Box as part of my Digital Audiences Minor. I analyzed the companies social media and audience behavior, as well as tracked ad campaigns. I used tools such as Google Analytics, Facebook Business and SypFu to analyze the ads and social media. The presentation is 45 slides of data, research and my recommendations to the company.
Digital Audiences Lab
What is it?
The Digital Audiences Lab is a professional program at the Walter Cronkite School of Journalism and Mass Communications. Every student in the school is required to take a program to graduate. You first must apply and be accepted into the program. It is set up internship style, 9 am to 5 pm a few days a week. I took the lab Spring semester of my sophomore year and did two days a week. I am planning on taking the Public Relations Lab my senior year.
What do you do?
The lab is split up into four teams and you rotate through each team during the semester. The teams are creative, social media, SEO and paid media. We also worked with real clients a few being, Arizona PBS and Global Sport Matters. We would have bi-weekly meetings with clients and take down notes of what their goals were. We would then get to work completing daily tasks. Once we completed their monthly goals we wrote up monthly reports to send out. These included things like overall performance, loss or gain in following, website data, money spent on ads, and social media engagement. We ourselves also completed three evaluations to ensure our skills were improving. The slideshow below shows some of the things I did in the lab.
Why did I take it?
I took this professional program because I believe digital audiences is an important concept that not many people know about. Many companies consist of older workers who didn’t grow up in this generation of social media and digital marketing. This lab taught me how to successfully market to different audiences on social media. I also learned lots of backends tools like tracking performance rates, cost per click, media following, and interaction on posts. I think this lab taught me useful information that many people don’t understand. Working with real clients and real deadlines is also preparing me well for my future.
